The 6 Moments That Determine
Which Dealer Gets the Sale
Understanding the buyer journey is your biggest competitive advantage. Dealers who get discovered first during research win the sale.
of a buyer's decision is made before they walk into a showroom
The dealership that wins is the one that gets discovered first during the research phase.
The Buyer Journey
Inspiration Moment
Dreaming about ownership
This is when someone first thinks about buying.
What buyers are doing
Planning family camping trips
Thinking about buying a boat for summer
Wanting an ATV for hunting or land use
What buyers ask AI & search
Key Insight
AI tools like ChatGPT or Perplexity AI are increasingly used here. Dealerships usually don't realize they could influence this stage.
Where Our Service Fits
We influence three of the six critical moments in the buyer journey.
How to Explain This to Dealers
"Most buyers choose which dealership to visit before they ever step on the lot."
This resonates because dealers know how often customers walk in saying 'I saw this online' or 'I researched this model already.'
"The dealership that gets discovered first during research usually gets the opportunity to sell the unit."
Dealers immediately understand this because they see it happen every day.
"By the time a buyer walks into a showroom, their decision is often 70–80% made. The question is whether your dealership was part of that decision process."
This creates urgency — dealers realize they need to be visible earlier in the journey.
Why Dealers Relate to This
This resonates because dealers hear these phrases from customers every day:
"I saw this online"
— What buyers say when they walk in
"I researched this model already"
— What buyers say when they walk in
"I found you on Google"
— What buyers say when they walk in
Our Competitive Advantage
Why this is the right time for Momentum
RV Dealers
Behind in digital strategy
Marine Dealers
Behind in digital strategy
Powersports Dealers
Behind in digital strategy
Because these industries are behind in digital strategy, many dealers haven't optimized for discovery yet — that's our opportunity.