Critical Training
Dealer Economics Playbook
This section teaches your team how dealerships think financially, so you can position your services as revenue drivers, not marketing expenses.
Your team must understand approximate profit margins for each industry.
RV Dealerships
Avg Price
$30,000 – $90,000
Dealer Margin
10–20%
Example Deal
Boat Dealerships
Avg Price
$40,000 – $120,000
Dealer Margin
12–25%
Example Deal
Powersports
Avg Price
$8,000 – $25,000
Dealer Margin
8–15%
Example Deal
The Closing Insight
Dealers don't buy marketing. They buy inventory movement and profit growth.
Instead of saying:
"We improve SEO."
Say:
"We help dealerships move inventory faster by making sure buyers find you first when they search."
Power Line — Memorize This
"Most dealerships don't have a marketing problem. They have an inventory movement problem."
This statement instantly positions you as someone who understands their business.