Industry Deep Dive
Powersports Industry Knowledge
Powersports covers motorcycles, ATVs, side-by-sides (UTVs), dirt bikes, snowmobiles, and personal watercraft. Many powersports dealers also sell marine products, making them a natural expansion for Momentum.
These are the major players your team should recognize when talking to powersports dealers.
| Manufacturer | Popular Brands |
|---|---|
| Polaris Inc. | RZR, Ranger, Sportsman, Indian Motorcycle, Slingshot |
| Yamaha Motor Company | YZF sport bikes, ATVs, Wolverine UTVs, WaveRunners |
| Honda Motor Company | CRF dirt bikes, Pioneer UTVs, Gold Wing, Africa Twin |
| Kawasaki Motors | Ninja sport bikes, Teryx UTVs, KX dirt bikes, Mule |
| BRP | Can-Am (ATVs, UTVs, 3-wheelers), Sea-Doo (PWC), Ski-Doo (snowmobiles) |
| Harley-Davidson | Touring bikes, Sportster, LiveWire (electric) |
Cross-Sell Opportunity
Many dealers sell both powersports and marine products under one roof. When you land a powersports dealer, you may also be able to serve their marine division — and vice versa. This makes every dealer relationship potentially worth 2x the revenue. Always ask: "Do you also carry boats or marine products?"