Section 4
Sales Playbook
This section is critical. It teaches the exact sales process — from first contact to signed contract. Every number here is intentional and designed to hit our revenue goals.
Sales Funnel
Close Rate Goal
Meeting → Client
25%
What This Means
4 meetings = 1 client
Every 4 quality meetings should produce 1 signed deal
Weekly Activity Targets
Cold Emails
75
Calls
20
LinkedIn Messages
20
Dealer Conversations
10
Meetings Booked
2
Sales Conversation Structure
Click each step to see the example script. Practice these until they feel natural.
Curiosity Question
Open with something that makes them think about their own business.
Example Script
"Have you noticed buyers coming in already knowing the exact RV they want lately?"
Key Scripts to Memorize
Conversation Opening
"Have you noticed buyers coming in already knowing the exact RV they want lately?"
Meeting Close
"Would you be open to a quick 15-minute call next week so I can show you something interesting about how buyers are finding dealerships?"
Insight Hook
"I ran a quick visibility check for RV dealerships around [their area] and noticed that some competitors appear when buyers search online, but others don't show up at all."