Sales Training
Sales Role Play & Practice
Practice real dealership conversations with your team. Role play builds confidence and muscle memory so you're ready for any dealer personality.
Teach your team this simple 5-step structure for every dealer interaction:
Ask a Question
"Where are most of your buyers coming from right now?"
Dealers love talking about their business. This opens the door.
Listen
"Let them talk. Take mental notes on pain points."
The more they talk, the more trust you build.
Offer an Insight
"One thing we're seeing is that buyers are starting to use AI tools to ask where to buy RVs nearby."
Share something they didn't know. This positions you as an expert.
Create Curiosity
"Some dealerships appear when those questions are asked, and others don't show up at all."
Don't give away everything. Make them want to know more.
Suggest a Follow-Up
"If you're interested, I'd be happy to run a quick visibility check for your dealership."
Low commitment ask. Easy to say yes to.
Role Play Scenarios
Practice these 4 dealer personality types. Each requires a different approach.
Their Mindset
"I've heard this before. Prove it."
They've been burned by agencies before. Trust is zero.
Your Approach
Lead with empathy: "I know dealers get pitched constantly."
Offer the audit first — no commitment
Show data, not promises
Reference specific competitors who are visible
Practice Script
"I totally understand the hesitation. A lot of agencies make big promises. That's actually why we start with a visibility audit — it's a chance for you to see exactly what's happening in your market before committing to anything."
What Your Team Should Practice
Asking discovery questions naturally
Identifying the owner personality type
Positioning service around inventory movement
Asking for a follow-up meeting
Handling the 'send me info' brush-off
Transitioning from small talk to business